CSR是什么?

CSR对不同的人，有不同的含义，例如：

[li]对雇员来说，它象征着合理的薪酬，消除歧视，可以接受的工作环境等等。 [/li][li]对股东来说，它意味着在考虑资本如何运用的基础上负起责任，并提升决策的透明度。 [/li][li]对供应商来说，它等如增加了时间成本。 [/li][li]对顾客来说，它等如增加了运输时间等等。 [/li][li]对地方公众和官员来说，它意味着采取措施以保护环境免受污染。对非官方组织和强制团体来说，它表示限制商业上的行为，以迫使其履行社会责任，涉及到以下方面：能源保护、减少温室效应、人权、动物权利，热带雨林与珍稀物种的保护，童工和强制劳动的限制等等。 [/li]

[blockquote]对非官方组织和强制团体来说，它表示限制商业上的行为，以迫使其履行社会责任，涉及到以下方面：能源保护、减少温室效应、人权、动物权利，热带雨林与珍稀物种的保护，童工和强制劳动的限制等等。
对一家公司来说，它可以简单理解成在公司运营方面作出改变，以满足那些能影响公司发展或对其商业行为、产品等构成冲击的人们、团体的需要。有些人可以直接理解把CSR理解为公司责任。
事实上,
[/blockquote]

[li]利益持有者要求公司更好地负起社会责任，那些忽视来自于利益持有者方面的压力的公司正面临着巨大的商业风险。 [/li][li]如果能深刻理解社会的转型要求并作出积极的反映，企业就可以逐渐建立起更好的商业形象，并能在商场中无往不利。 [/li]

The potential business benefits of CSR can be grouped as follows:
Business Benefits of CSR Business Aspect StakeholdersPotential Benefits  Mechanisms Investment, raising capital Shareholders, anks, management, employees Easier access to international capital, better conditions for loans on international money markets. Inclusion of CSR information in annual reports and corporate literature, better ratings on financial indices, easier to assure on corporate governance, business ethics and non-financial risk management New ventures Joint venture partners, host governments, local authorities, investors, market analysts. Easier merger/acquisition negotiations and access to capital, easier to find overseas or international partners, more rapid post-merger integration, smoother workforce integration, more rapid acceptance in local markets. Trust and transparency through disclosure of policies, business practice and performance. Inclusion of standards and expectations in transaction documents and operational guidelines. Planning, product promotion, market access Government authorities, market regulators, NGOs. More rapid, effcient and assured process for commissioning facilities, licensing operations and processes, launching products and competing in new markets. Reduces risks and brings greater assurance to business planning. Trust and transparency through disclosure of policies, business practice and performance. Inclusion of standards and expectations in transaction documents and operational guidelines. Availability of data on key performance indicators of interest to stakeholders. Productivity Employees, contract workers, support service companies. More reliable, enthusiastic and efficient workforce, more dependable and operationally more integrated contractors, flexibility to ride highs and lows of market demands. Better and more transparent working conditions, incentive programmes, labour relations and training and education. Progressive career development opportunities, non-financial support. Equitable contractor agreements. Human capital Graduates, engineers, scientists, professionally qualified managers. More attractive prospect for new recruits compared with competitors. Better reputation as responsible employer and career developer, better reputation as responsible company with longer term prospects. Brand and reputation Consumer markets, retailers, general public, government and NGOs. Consumer and retailer loyalty, promotion of new products and services, niche market access (e.g. emerging demand for 'responsible sourced' products), premium valuation of products and company, preferrential allocation of investment funds. Mass communications, the media, consumer associations, trade associations, advertising, government influence, analyst rand peer ratings in the financial and commercial markets. Supply chain Suppliers, outsourced manufacturers, exporters, importers, customers, retailers. Dependable and preferred supply chain link as supplier, exporter/importer, retailer of responsibly manufactured components and products. Reputation and assurance communicated through: product, manufacturing process and management systems certifications; compliance with international and customer codes of conduct; customer references; media coverage; government support.
CSR 商业实践
由于行业、文化、政治、经济体制、公司规模和地域等差异，CSR方法的应用相差较大。一家覆盖亚洲、欧洲、美洲的跨国石油公司会在CSR的实施方针方法上与广东议价中型电子生产行业出现巨大的差异。因此不能墨守成规地运用同一个CSR方案。
在不同的CSR项目中，有一些原则是共有的：

[li]对股东和市场负责； [/li][li]目标是为了取得商业上的成功； [/li][li]在经济与非经济的领域上，定位自己的商业目标； [/li][li]蕴涵在公司管理架构和风险管理系统中； [/li][li]受最高管理委员会驱策； [/li][li]体现在企业价值和运作原则中； [/li][li]经过训练的工人们主动行使权利，使CSR得到落实； [/li][li]体现在日常的行为和决定中； [/li][li]公司内外部都可以进行良好的透明度极高的沟通交流； [/li][li]可以量化并听取的绩效；[/li]