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WWF is a global organization acting locally through a network of family offices. All these offices do all they can to halt the accelerating destruction of our natural world.
What does WWF stand for?
WWF originally stood for "World Wildlife Fund". However, in 1986, WWF had come to realize that its name no longer reflected the scope of its activities. WWF changed its name from World Wildlife Fund to the "World Wide Fund For Nature". The United States and Canada, however, retained the old name.
The resulting confusion caused by the name change in 1986, together with its translation into more than 15 languages, led the WWF Network in 2001 to agree on using the original acronym as its one, global name - the acronym that it had always been known by since its inception way back in 1961: "WWF".
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